NEW BALANCE GREY DAYS

Creative Production | Event Management | Guest Experience Design | Retail Experience | Social Media Content

We organized the Grey Days activation as part of New Balance’s global campaign celebrating its most iconic color: grey.

For three days, the Plaza Catalunya store was transformed with interactive experiences that connected the community with the brand’s spirit.

Local talents and consumers were able to create personalized laser-engraved charms and take home a keepsake from the event. A takeover that celebrated New Balance’s timeless design and its authentic connection to sneaker culture.

Barcelona,
2025

Brillo Studio is a creative studio that turns ideas into real experiences. Actions that are seen, lived, and shared. We make things happen from the street to the concept, from detail to execution. We create projects that connect with the community and move at the pace of culture.

We are a team of passionate women who truly live what we do. Coming from advertising, communication, design, and audiovisual and event production, our 16 years of experience in agencies, production companies, and studios have brought us here. We know what we want and how to deliver it to our clients.

NEW BALANCE GREY DAYS

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