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NEW BALANCE GREY DAYS

Creative Production | Event Management | Guest Experience Design | Retail Experience | Social Media Content

We organized the Grey Days activation as part of New Balance’s global campaign celebrating its most iconic color: grey.

For three days, the Plaza Catalunya store was transformed with interactive experiences that connected the community with the brand’s spirit.

Local talents and consumers were able to create personalized laser-engraved charms and take home a keepsake from the event. A takeover that celebrated New Balance’s timeless design and its authentic connection to sneaker culture.

  • Barcelona,
  • 2025
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 Brillo Studio is a creative studio that turns ideas into real experiences. Actions that are seen, lived, and shared. We make things happen from the street to the concept, from detail to execution. We create projects that connect with the community and move at the pace of culture.
We are a team of passionate women who truly live what we do. Coming from advertising, communication, design, and audiovisual and event production, our 16 years of experience in agencies, production companies, and studios have brought us here. We know what we want and how to deliver it to our clients.
 Brillo Studio es un estudio creativo que convierte ideas en experiencias reales. Acciones que se ven, se viven y se comparten. Hacemos que las cosas pasen: de la calle al concepto, del detalle a la ejecución. Creamos proyectos que conectan con la comunidad y se mueven al ritmo de la cultura.
 Somos un equipo de mujeres apasionadas, que vive lo que hace. Venimos de publi, comunicación, diseño y producción audiovisual y de eventos. 16 años en agencias, productoras y estudios nos han llevado hasta aquí: sabemos lo que queremos y cómo ofrecerlo a nuestros clientes.