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SCRAPWORLD 2025 WORKSHOP WARM-UP

Creative Concept & Strategy | Creative Production | Event Management | Guest Experience Design | Location Scouting | Set Design

As a preview of Scrapworld 2025, we organized an exclusive workshop with artist Ira Senatos, adidas, and Foot Locker.

Ten talents learned traditional lettering techniques to customize their own sneaker boxes using gold leaf and other materials.

Inspired by one of Madrid’s legendary candy stores, we connected Generation Z with the local culture through a creative and unique experience.

This was how we gave the first hints of the stand concept they would discover at Scrapworld a week later.

  • Madrid,
  • 2025
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 Brillo Studio is a creative studio that turns ideas into real experiences. Actions that are seen, lived, and shared. We make things happen from the street to the concept, from detail to execution. We create projects that connect with the community and move at the pace of culture.
We are a team of passionate women who truly live what we do. Coming from advertising, communication, design, and audiovisual and event production, our 16 years of experience in agencies, production companies, and studios have brought us here. We know what we want and how to deliver it to our clients.
 Brillo Studio es un estudio creativo que convierte ideas en experiencias reales. Acciones que se ven, se viven y se comparten. Hacemos que las cosas pasen: de la calle al concepto, del detalle a la ejecución. Creamos proyectos que conectan con la comunidad y se mueven al ritmo de la cultura.
 Somos un equipo de mujeres apasionadas, que vive lo que hace. Venimos de publi, comunicación, diseño y producción audiovisual y de eventos. 16 años en agencias, productoras y estudios nos han llevado hasta aquí: sabemos lo que queremos y cómo ofrecerlo a nuestros clientes.