For the launch of the Salomon ACS+FT, we collaborated with Aleix Barau, a renowned street photographer, on a shoot through the streets of Barcelona. The images became the core of the in-store activation, where attendees could take instant photos and enter to win a pair of sneakers.
The campaign went beyond the storefronts: we filled the city with outdoor advertising to give visibility to the launch and took it one step further with an in-store activation, offering customers the chance to win the sneakers.