Hey Sis was born as a women-led project by illustrators Marti Cerezo and Be Fernández, launching with a large-scale exhibition and a customization corner featuring their designs at Foot Locker’s Madrid store.
The project evolved into a space for connection and dialogue, and to mark International Women’s Day, we hosted a new edition in Barcelona with talks, a workshop, and brunch, designed to inspire, share experiences, and foster connection among women.