To celebrate the opening of Foot Locker’s new store in the center of Valencia, we collaborated with local tattoo artist Borja Silgado, who exclusively created the launch artwork and the event’s official t-shirt.
The opening featured a customization workshop where attendees personalized their sneakers with the artist’s designs, along with live music, dental gems, and more. As a prelude, we hosted the official party the night before at the iconic Roto Club, with a special performance by Israel B.